Be (something) itself phrase informal
To be the embodiment of a certain quality.
Making friends on the Internet is simplicity itself. Give it a try.
My father is humor itself- he often tells us funny stories every evening.
Mary is honesty itself. She never steals anything.
The similarity between the children and their parents
A product's feature that likely to make people want to buy it.
Each person has different interests that need to be respected.
The best person or the best thing of a group in which none is good.
The best or the most excellent
To do something in an unusual way
I guess I like to run against the grain in everything I do.