Do (one) in the eye verb phrase
To trick, thwart or humiliate someone
I didn't mean to do her in the eye in front of her friends.
When I was about to tell my boss my idea, John did me in the eye. We haven't talked to each other since then.
To have a blush on the face, especially when one are embarrassed
1. To shame someone/something.
2. To achieve better results than someone/something.
The verb "do" must be conjugated according to its tense.
The origin of this phrase is not clear.